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Unlock exponential growth with cutting-edge local SEO services. Our meticulously crafted strategies channel targeted local traffic to your pages, resulting in amplified sales and a wealth of valuable leads. Start elevating your business with enhanced local visibility today!
Is being found in searches within a specific geographic area important to your business? Then you need local search engine optimization. Much like other SEO services, local SEO is designed to rocket you to the top of search engine results, but local SEO carries with it its own components that make it a necessary pair to your other SEO services and PPC strategy. If you’re looking to get local SEO implemented within your business’ website, then contact Marketing-Jive for a free audit.
Organic search engine optimization is how you get found in organic listings. These are the listings that generally appear below any ads or map packs that may appear at the top of the page. Local SEO, on the other hand, is focused on getting you into the map pack - often referred to as the 3-pack on Google. Local SEO efforts can also help you appear in the organic listings that result from searches from cities where your business may not be physically located in. At the end of the day, you want to be the first name and number a potential customer sees when they search for your service in your city. Local SEO is the tool that will help you get there.
Local SEO requires many components. Local SEO services may include:
How are the search engines supposed to know where your business is located? The biggest clue is having your geographic service area spelled out on your web pages. This usually includes incorporating your main city or cities of focus in your page titles, meta descriptions, headings, and body content. Doing so in an optimized manner is key when signaling your geo to the search engines like Google and Bing.
Now you have your main geographic area targeted, but what if you serve additional areas? Location pages can signal to the search engines the fact that you serve additional cities or states and help you to show up in searches from those areas.
Formerly known as Google My Business, your Google Business Profile is a vital component of helping you show up in the Google Local Map Pack. Not only must it be set up, but it must also be optimized and kept active with fresh posts every week. All of this takes time and knowledge to implement.
Although link and citation building are both parts of organic SEO as well, a local SEO campaign will take into account local sites for link and citations such as a chamber of commerce website. A local SEO strategy will also make sure that the target geo is included when building links and citations.
Your reputation is a huge part of your local presence. Making sure to build positive reviews and respond to any negative reviews can go a long way towards building your local reputation and thus increasing your customer base. Positive reviews can also signal to Google and Bing that you're a good result and are therefore worthy of a higher spot in the local map listings.
Local SEO carries with it a host of benefits. The first - and likely most important - benefit is that local SEO increases traffic to your website. Since it makes you more visible in the search results and map pack listings, it can draw in more impressions, clicks, and conversions. The performance of local SEO efforts is highly trackable as well. Website analytics platforms allow you to see how your company's local SEO efforts are performing in real time. Local SEO is also really the only way to show up in the map pack. Searchers tend to click on one of the first few results in a search, and the map pack puts you above the organic listings as one of the first options available to click on. Overall, local SEO is vital for getting seen in your target geographic area and getting new clients or customers.
Local SEO takes a lot of dedicated time and effort - not to mention a level of knowledge that you may not have. When you outsource your local SEO efforts, you can take comfort in the fact that an expert in local SEO is taking care of the process for you. You don't have to spend time learning how to keyword-optimize your site or build your Google Business Profile.
When choosing your local SEO agency, you’re going to want to look for certain factors. These include:
The first step in doing local SEO is to do an initial audit. This provides valuable information about how optimized your site currently is. We'll take a look at keyword implementation, city page strategies, and whether your NAP is consistent throughout external listing sites. We'll also take a look at your Google Business Profile to see how well it has been optimized.
From there, we'll go through and ensure that your site has been keyword optimized to target your key geographic area. This may include rewriting pages or simply updating metadata and headings, depending on how well your site has already been optimized. We may also create a city page strategy to help you get found in the surrounding geographic area where you also serve. Needless to say, organic on page SEO services are vital to any SEO strategy.
To appear in the map pack, your Google Business Profile must not only be claimed but optimized as well. Name, number, location, and phone number are a given, but there are many other elements of an optimized Google Business Profile. A business category must be selected, and additional ones can be manually entered as well. Your business must have a business description, and a comprehensive profile will include questions and answers, along with weekly Google Business Profile posts.
Once your Google Business Profile has been optimized, we can focus on other important citations on sites such as Yelp and Apple Maps. These must have a consistent NAP and be constantly monitored to make sure nothing changes, no duplicate listings come up, and any negative reviews are addressed. We may also seek out niche citations if your business falls into a specific category and would benefit from those niche citations.
Once you have a whole network of citations, any review site must be constantly monitored. You want to take advantage of and highlight any positive reviews while also keeping an eye out for negative reviews. Negative reviews that are false may be taken down by the citation company. Other times, reaching out to the reviewer and rectifying the situation can get them to take the review down. In any case, responding to a negative review with sympathy or your side of the story can go a long way toward appeasing other visitors who may see the review.
If you need additional content on your site - be it a homepage expansion, a new city page, or a new service page - our team has expert writers who can provide you with the most optimized content. We'll look at the content you have right now and determine if it's enough to push through a confident local search engine optimization strategy or if you will need additional content added to your site in order to incorporate your geo-specific keywords thoroughly without stuffing.
If you’re ready to dive in and get your company some positive rankings in your target geographic area, then contact Marketing-Jive today. We offer a full slate of local SEO services and can help your business succeed in ways you never thought were possible. Our marketing experts have years of experience with local SEO, and we’ve worked across many different verticals to reach success. Get in touch with us today, and we’ll get started on a free SEO audit of your website. Once that’s done, we can offer you a custom quote for our local SEO services and then launch your business to new heights.
Local SEO Services may include:
Keyword optimizing your website for your target geo
Creating city pages
Google Business Profile setup, management, and posting
Local citation creation and management
Local link building
Reputation management
And more
Local SEO is how you get found in your target geographic area. It’s how you rank in the Google Map pack and other local listings. There are many elements to manage, and doing so takes time and a level of expertise. That’s why it’s best to outsource your local SEO services to a reputable digital marketing firm like Marketing-Jive
Local SEO services can cost between $300 and $2,000 per month. This number can vary based on a number of different factors, but it largely comes down to the needs of your business. It’s best to have your digital marketing agency quote you a custom price after performing an audit of your website and current local SEO strategy.
Ready to take your business’ digital marketing efforts to the next level? Contact our team today and let us know what you need. We can provide you with customized solutions that meet your specific needs and will help you achieve online growth and success faster than ever before!
Combining data-driven insights, detailed analytics, and over 10 years of experience, we are the team you can trust for your digital marketing needs. Contact us now and let’s get started growing together!
