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Generate More Leads With PPC Services

Unleash the full potential of PPC advertising with Marketing Jive, supported by an award-winning team, cutting-edge technology, and effective strategies. Request a proposal today and witness remarkable ROI from our PPC management services, accelerating your sales from paid search!

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Increase Brand Awareness and Conversions with PPC Management Services

Digital marketing is vital for just about every website out there. One important part of most companies' digital marketing strategies is PPC marketing. Of course, even the most senior digital marketing professionals know that it takes a dedicated PPC marketing expert to effectively and efficiently run a company's pay-per-click campaign. If you're ready to invest in the future of your business, take a look at the benefits that PPC advertising services from Marketing-Jive can bring you.

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What is PPC?

PPC stands for "pay-per-click." Also known as search engine marketing (SEM) or paid ads, pay-per-click advertising puts ads for products or services on a landing page, webpage, or app. The advertiser pays a fee for every click on the ad, but when PPC is done effectively, the fee is nominal compared to the benefit of the ad. If the ad leads to a conversion (a sale of the advertiser's product or services), then the amount gained will almost always be more than the amount spent on the ad.

Pay-per-click ads may take different forms, depending on the target platform. It may consist of just text, graphic design/images, or a combination of the two. Search engine ads, such as Google Ads, are some of the most popular forms of PPC ads.

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What Does Pay-Per-Click Marketing Entail?

PPC stands for "pay-per-click." Also known as search engine marketing (SEM) or paid ads, pay-per-click advertising puts ads for products or services on a landing page, webpage, or app. The advertiser pays a fee for every click on the ad, but when PPC is done effectively, the fee is nominal compared to the benefit of the ad. If the ad leads to a conversion (a sale of the advertiser's product or services), then the amount gained will almost always be more than the amount spent on the ad.

Pay-per-click ads may take different forms, depending on the target platform. It may consist of just text, graphic design/images, or a combination of the two. Search engine ads, such as Google Ads, are some of the most popular forms of PPC ads.

Brand Research

One of the first steps of our PPC marketing services is to learn about your brand. What is your niche? What sets you apart from the competition? What area are you looking to target? All of these questions can help us shape your campaign as effectively as possible.

Keyword Research

We perform extensive keyword research to make sure we're targeting the keywords that are most relevant to you. This helps us be efficient with your ad spend and get the best conversion rate for your company.


Most companies don't have a single PPC ad running at a single time. It's important to target the right ads to the right demographics, and to do so takes a lot of research and knowledge of how the advertising platforms work.

Landing Page Optimization

Many times, it's best to craft a landing page that's linked to your PPC ad. It should be designed to tie into the context of the ad and encourage conversions. Designing such a landing page takes time and expertise.


Copywriting is one of the most integral aspects of a PPC ad design. Oftentimes, the ad itself consists of a small number of characters. Each character has to be meticulously meted out to most effectively cause the reader to click. From there, the content on the landing page must be effectively designed to cause the reader to convert. It takes a lot of time and knowledge to design the most concise and compelling copy.


When the ad involves an image, it's important to choose or design the exact right image. It has to attract attention and encourage clicks. If the ad leads to a landing page, then the design work on that page is important as well to help draw the eye and encourage conversions.

Bid Management

Bid management is all about using your budget as effectively as possible to get the lowest cost and highest conversion rate for every click on your ad. We adjust your bids over time to make sure you're getting the most bang for your buck.

A/B Split Testing

One important aspect of PPC management is A/B split testing. This allows us to try two or more campaign strategies at the same time to see which one is more effective.


A huge part of making sure that we craft the most effective campaign for you is performing analysis. We analyze the results of the campaigns we've launched for you and make adjustments based on the data we uncover.


And, of course, an integral part of our PPC marketing services is the reporting aspect. At Marketing-Jive, we compile the data we uncover from our analysis to form a comprehensive and understandable report for our clients.

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What Are the Types of PPC Marketing Ads?

There are several different types of PPC marketing ads. Each of them can potentially serve a different purpose and reach a different audience. Here are the types of PPC ads that we can manage:

Landing Page Ads

Landing page ads usually take the form of Google Ads and Bing Ads. They appear at the top of search results, over the organic results. Subsets of landing page ads include text-only search ads, Google Shopping Ads, and Local Services Ads. These ads are usually the first thought when people hear the term PPC. They are aimed at target audiences and tend to provide the greatest return on investment.

Social Media Ads

Social media ads show up on platforms such as Facebook and Instagram. Studies have shown that around 54% of users make use of social media when they're researching a product. Social media ads are great at targeting potential clients based on their networks, hobbies, likes, and other defining factors.

Amazon PPC Ads

Amazon PPC ads, like landing page ads, are a great way to target potential customers based on specific searches. They show up above organic results on the Amazon results page and can be a great investment for an e-commerce business.

Display Ads

Display ads are ads that appear on Google's partner sites. They often make use of imagery or video to capture the attention of site visitors. Studies have shown that they are effective at reaching over 90% of users online.

Gmail Sponsored Promotion

People spend an average of 20 hours per week in their inboxes. This means that they will have ample chances to view your Gmail ads. They're a great way to start familiarizing potential customers with your brand and collect data based on who clicks on them.

Benefits of PPC Advertising Services

PPC Delivers Fast Results

One of the greatest benefits of PPC is how quickly results are delivered. Ads appear on the target platform as soon as your bid has been approved, so it's not uncommon to see positive results from your ad campaign within a week of its launch. Other methods of marketing such as email marketing and SEO can take much more time to deliver results.

PPC Results are Trackable and Measurable

There are lots of tools available to measure the success of your PPC campaign. This data helps you learn how you may need to adjust your campaign and how people are responding to it. Other advertising methods such as billboards are much harder to gather data from.

PPC Makes You Money

Of course, the biggest benefit of PPC marketing is that it makes you money. It's generally a very good return on investment. When people discuss the idea of spending money to make money, PPC marketing is an incredibly relevant part of that discussion.

PPC is Cost-Effective Compared to Other Advertising Methods

Pay-per-click ads are much more cost-effective than other advertising methods such as billboard advertising and newspaper advertising. With those methods of advertising, you're paying for the space that the ads take up and they are delivered to everyone - not just your target audience. With PPC ads, on the other hand, you only pay when someone clicks, at which point they are likely on their way to converting. Also, when the campaign is well optimized, you're only paying for clicks from your target audience.

PPC is Delivered Directly to Your Target Audience

PPC campaigns are highly customizable so that they only appear to your target audience. For one thing, landing page ads only appear to people who have entered relevant search terms. Furthermore, you can customize your campaigns to only appear to certain target demographics. This may include age groups, genders, people in certain locations, or other demographics.

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Why You Should Hire a Company to Manage Your PPC Ads

At the end of the day, it's much better to hire a PPC management company than to manage your PPC ads yourself. The biggest reason for this is that PPC management companies have experts in PPC who have been managing campaigns for years. This expertise means that they will likely be able to deliver much better results than you could have arrived at yourself. The other big benefit of hiring a PPC management company is that it saves you time. You can hand your campaign over to an expert and spend the time you would have on other things that fall more into your area of expertise.


Pay-per-click ads and search engine optimization (SEO) are both great ways to boost your site's visibility and your business' sales. If you're looking to invest in only one, this information can help you decide which one to go with. Here's a comparison of some of the vital elements that can help you decide between PPC and SEO:

Speed of Results

There's no question about it: PPC can bring you much quicker success than SEO. Once you've designed, optimized, and launched your ad, you can start seeing clicks and conversions almost immediately. You'll shoot to the top of the search results as soon as you've bid enough to put you up there. SEO, on the other hand, is an investment that doesn't generally show results for 4-6 months. If you need fast results, then you're going to want to invest in PPC.

Longevity of Results

SEO, on the other hand, can have lasting success. Once you've positioned your business at the top of search results, it's fairly straightforward to try and keep yourself there. However, as soon as you stop paying for your PPC ads or someone outbids you, your presence disappears entirely.

Effect of Algorithm Changes

Of course, success in SEO isn't promised to continue. Google is constantly releasing algorithm updates that can drastically change your site's positioning. It's not uncommon for a Google algorithm update to knock a company out of the number one search engine ranking position (SERP) and even off the first page entirely.


Other pros and cons aside, oftentimes the deciding factor comes down to cost. For both SEO and PPC, it's smart to invest in writing, graphic design, campaign management, etc. However, with PPC, you also need to budget for paying for each click. This can quickly make PPC much more expensive than SEO.
When it comes down to it, the decision between SEO and PPC often comes down to whether you have more money or more time to invest in your success. In reality, it's usually best to invest in a blended SEO and PPC strategy, but if you can only invest in one, hopefully this information can help you decide which one to go for.

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How to Choose a PPC Marketing Agency

Choosing a PPC marketing agency can take a decent amount of research. You need to find a reputable company that can manage marketing for your particular business model. Here are some steps you can follow to help you find the right digital marketing agency for your needs.

Look at reviews

Take some time to peruse the company's reviews. Does the company have lots of glowing reviews? Do they have negative reviews that concern you? Lots of positive reviews can help lead you toward the best marketing agency for your needs.

Peruse their portfolio

Many agencies will have a portfolio put together that showcases their successes with previous clients. Take a look through this portfolio to determine if the company will be a good fit for you.

Analyze their claims

An honest digital marketing agency will never make lots of glowing promises. Digital marketing is a tricky thing that needs to be adjusted for every client's specific needs. No one can promise you the best ever results right out of the gate. Their proposal should focus instead on what they will do to work toward your best possible results.

Review their proposal

A good agency will audit your website and current PPC campaigns and create a comprehensive proposal about what services they can provide and how they may benefit you. Review the proposal carefully to ensure that it's data-driven and has been customized to your company and needs.

Make sure they've worked with your business type

Some PPC experts have exclusive experience with lead generation, whereas others have worked only with e-commerce businesses. Some PPC experts have worked with small and medium businesses, whereas others' expertise lies in working with enterprise businesses. There are, of course, experts who have worked extensively with all types of businesses, but it's good to ask beforehand to make sure. If you're an e-commerce company, for example, you certainly don't want to be a supposed expert's first-ever e-commerce PPC client.

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Contact Marketing - Jive for a Free Audit

If you're ready to launch your PPC campaign and benefit from the amazing return on investment, contact Marketing-Jive today. We'll perform a free audit of your site and any existing PPC campaigns, and we'll provide you with an assessment and proposed budget for your PPC campaign management. Our experts can propel your PPC ads into a new level of success and help you see an unprecedented return on investment. Contact us today to get started.

Frequently Asked Questions About PPC

PPC stands for "pay-per-click". PPC advertising is also known as search engine marketing (SEM), cost-per-click (CPC) advertising, or paid advertising.

PPC services can take many different forms, mostly depending on what platform(s) you're advertising on, whether you're selling products or services, and what your ultimate goals are. Our experts may provide:

  • Landing page ad management, such as the management of Google Ads and Bing Ads
  • Display ad management
  • Amazon PPC ad management
  • Social media ad management
  • Sponsored email management
  • Nextdoor ad management
  • Youtube ad management
  • Ad creation, which may take the form of text writing, graphic design creation, or even video development
  • Landing page creation
  • Remarking campaign management

PPC helps you reach the right people. It drives fast results - often faster that SEO. It lets you reach a wide audience, allows you to alter your spend as necessary, and is incredibly cost-effective. It's a vital investment that drives revenue to thousands of companies around the world.

E-commerce PPC does often take different forms than lead generation PPC. For one thing, e-commerce PPC generally involves getting a person to buy a product, whereas lead generation PPC involves getting a visitor's contact information so the advertiser can reach out to them later and try to get their business. Another difference is that e-commerce PPC often relies on images whereas lead generation PPC often relies more on text. There can be a lot of overlap - especially depending on your business model - but if you run an e-commerce business, it's a good idea to make sure that your PPC marketing expert has experience running e-commerce PPC.

PPC is important for small, medium, and enterprise businesses for many of the same reasons. However, PPC can bring some additional benefits that can really help small businesses. For one thing, an effectively run PPC strategy can help a small business stand a chance of competing with a much larger business for the same clients. In addition, quick and reliable results are often necessary to help a small business make it from month to month, and PPC marketing can help a small business achieve such results.

Amazon PPC works similarly to other forms of PPC. A number of advertisers place bids for an ad spot. Whoever places the highest bid gets the ad spot. The bid they place is not necessarily the cost per click that they will pay, however. Instead, the winning advertiser will only pay $0.01 more per click than the next highest bid.

Amazon ads are a great way to boost your sales. When a user enters a search into the Amazon search bar, they are usually looking to buy - not just window shop. Amazon PPC ads appear above organic results and are what the user sees when they first land on the search page. These ads can massively boost your product's visibility and therefore your sales. The advertiser doesn't pay for each impression, but rather every click, so advertising on this platform can be very affordable.

Competitive analysis, or seeing what your biggest competitors are doing to succeed, can be a hugely useful strategy for improving PPC campaign performance. A/B testing is another great way to see what works, what doesn't, and what might be working better. Above all else, analyzing how your campaigns are performing is vital. This data can help you determine if you need to adjust your ad spend, copy, graphic design work, landing page design, keywords, target demographics, or any other aspect of your PPC campaign.

The cost of PPC management can and should vary quite a bit. There are many questions to answer before a cost can be proposed. Is your business small, medium, or enterprise? Are you selling products or services? What platforms are you looking to advertise on? How hands-on do you want to be with your PPC campaigns? 

In general, you can look to spend between $500 and $50,000 per month for PPC ad management services. Regardless, however, we have managed accounts with ad budgets of over $200,000 per month in spend. At Marketing-Jive, we take time to get to know your business, your budget, and your company's specific needs before proposing a more specific cost for our PPC services. If you'd like to get an audit and budget proposal set up, get in touch with us so that we can get started as soon as possible!

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Ready to take your business’ digital marketing efforts to the next level? Contact our team today and let us know what you need. We can provide you with customized solutions that meet your specific needs and will help you achieve online growth and success faster than ever before!

Combining data-driven insights, detailed analytics, and over 10 years of experience, we are the team you can trust for your digital marketing needs. Contact us now and let’s get started growing together!