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Unleash the full potential of PPC advertising with Marketing Jive, supported by an award-winning team, cutting-edge technology, and effective strategies. Request a proposal today and witness remarkable ROI from our PPC management services, accelerating your sales from paid search!
Digital marketing is vital for just about every website out there. One important part of most companies' digital marketing strategies is PPC marketing. Of course, even the most senior digital marketing professionals know that it takes a dedicated PPC marketing expert to effectively and efficiently run a company's pay-per-click campaign. If you're ready to invest in the future of your business, take a look at the benefits that PPC advertising services from Marketing-Jive can bring you.
PPC stands for "pay-per-click." Also known as search engine marketing (SEM) or paid ads, pay-per-click advertising puts ads for products or services on a landing page, webpage, or app. The advertiser pays a fee for every click on the ad, but when PPC is done effectively, the fee is nominal compared to the benefit of the ad. If the ad leads to a conversion (a sale of the advertiser's product or services), then the amount gained will almost always be more than the amount spent on the ad.
Pay-per-click ads may take different forms, depending on the target platform. It may consist of just text, graphic design/images, or a combination of the two. Search engine ads, such as Google Ads, are some of the most popular forms of PPC ads.
PPC stands for "pay-per-click." Also known as search engine marketing (SEM) or paid ads, pay-per-click advertising puts ads for products or services on a landing page, webpage, or app. The advertiser pays a fee for every click on the ad, but when PPC is done effectively, the fee is nominal compared to the benefit of the ad. If the ad leads to a conversion (a sale of the advertiser's product or services), then the amount gained will almost always be more than the amount spent on the ad.
Pay-per-click ads may take different forms, depending on the target platform. It may consist of just text, graphic design/images, or a combination of the two. Search engine ads, such as Google Ads, are some of the most popular forms of PPC ads.
There are several different types of PPC marketing ads. Each of them can potentially serve a different purpose and reach a different audience. Here are the types of PPC ads that we can manage:
At the end of the day, it's much better to hire a PPC management company than to manage your PPC ads yourself. The biggest reason for this is that PPC management companies have experts in PPC who have been managing campaigns for years. This expertise means that they will likely be able to deliver much better results than you could have arrived at yourself. The other big benefit of hiring a PPC management company is that it saves you time. You can hand your campaign over to an expert and spend the time you would have on other things that fall more into your area of expertise.
Pay-per-click ads and search engine optimization (SEO) are both great ways to boost your site's visibility and your business' sales. If you're looking to invest in only one, this information can help you decide which one to go with. Here's a comparison of some of the vital elements that can help you decide between PPC and SEO:
Choosing a PPC marketing agency can take a decent amount of research. You need to find a reputable company that can manage marketing for your particular business model. Here are some steps you can follow to help you find the right digital marketing agency for your needs.
If you're ready to launch your PPC campaign and benefit from the amazing return on investment, contact Marketing-Jive today. We'll perform a free audit of your site and any existing PPC campaigns, and we'll provide you with an assessment and proposed budget for your PPC campaign management. Our experts can propel your PPC ads into a new level of success and help you see an unprecedented return on investment. Contact us today to get started.
PPC stands for "pay-per-click". PPC advertising is also known as search engine marketing (SEM), cost-per-click (CPC) advertising, or paid advertising.
PPC services can take many different forms, mostly depending on what platform(s) you're advertising on, whether you're selling products or services, and what your ultimate goals are. Our experts may provide:
PPC helps you reach the right people. It drives fast results - often faster that SEO. It lets you reach a wide audience, allows you to alter your spend as necessary, and is incredibly cost-effective. It's a vital investment that drives revenue to thousands of companies around the world.
E-commerce PPC does often take different forms than lead generation PPC. For one thing, e-commerce PPC generally involves getting a person to buy a product, whereas lead generation PPC involves getting a visitor's contact information so the advertiser can reach out to them later and try to get their business. Another difference is that e-commerce PPC often relies on images whereas lead generation PPC often relies more on text. There can be a lot of overlap - especially depending on your business model - but if you run an e-commerce business, it's a good idea to make sure that your PPC marketing expert has experience running e-commerce PPC.
PPC is important for small, medium, and enterprise businesses for many of the same reasons. However, PPC can bring some additional benefits that can really help small businesses. For one thing, an effectively run PPC strategy can help a small business stand a chance of competing with a much larger business for the same clients. In addition, quick and reliable results are often necessary to help a small business make it from month to month, and PPC marketing can help a small business achieve such results.
Amazon PPC works similarly to other forms of PPC. A number of advertisers place bids for an ad spot. Whoever places the highest bid gets the ad spot. The bid they place is not necessarily the cost per click that they will pay, however. Instead, the winning advertiser will only pay $0.01 more per click than the next highest bid.
Amazon ads are a great way to boost your sales. When a user enters a search into the Amazon search bar, they are usually looking to buy - not just window shop. Amazon PPC ads appear above organic results and are what the user sees when they first land on the search page. These ads can massively boost your product's visibility and therefore your sales. The advertiser doesn't pay for each impression, but rather every click, so advertising on this platform can be very affordable.
Competitive analysis, or seeing what your biggest competitors are doing to succeed, can be a hugely useful strategy for improving PPC campaign performance. A/B testing is another great way to see what works, what doesn't, and what might be working better. Above all else, analyzing how your campaigns are performing is vital. This data can help you determine if you need to adjust your ad spend, copy, graphic design work, landing page design, keywords, target demographics, or any other aspect of your PPC campaign.
The cost of PPC management can and should vary quite a bit. There are many questions to answer before a cost can be proposed. Is your business small, medium, or enterprise? Are you selling products or services? What platforms are you looking to advertise on? How hands-on do you want to be with your PPC campaigns?
In general, you can look to spend between $500 and $50,000 per month for PPC ad management services. Regardless, however, we have managed accounts with ad budgets of over $200,000 per month in spend. At Marketing-Jive, we take time to get to know your business, your budget, and your company's specific needs before proposing a more specific cost for our PPC services. If you'd like to get an audit and budget proposal set up, get in touch with us so that we can get started as soon as possible!
Ready to take your business’ digital marketing efforts to the next level? Contact our team today and let us know what you need. We can provide you with customized solutions that meet your specific needs and will help you achieve online growth and success faster than ever before!
Combining data-driven insights, detailed analytics, and over 10 years of experience, we are the team you can trust for your digital marketing needs. Contact us now and let’s get started growing together!
